Privacy Policy

Last updated: July 2026

This Privacy Policy explains how Aura Market Research ("we", "us", or "our") collects, uses, discloses, and safeguards your personal information when you visit our website auramarketresearch.com or interact with our services.

1. Information We Collect

We may collect the following types of information:

Personal Identification Information: Full name, email address, phone number, company name, job title, and billing details provided through our contact forms, registration forms, or panel membership applications.
Usage Data: IP address, browser type, operating system, pages visited, time spent on pages, referring URLs, and similar technical data collected automatically.
Survey Responses: When you participate in our research panels, we collect your survey responses, which may include demographic information and opinions. No personally identifiable information is linked to your responses without explicit consent.
Communication Data: Records of correspondence when you contact us via email, phone, WhatsApp, or our support system.

2. How We Use Your Information

We use collected information for the following purposes:

To provide and maintain our market research services
To process your panel membership and survey participation
To communicate with you regarding research opportunities, service updates, and support requests
To analyse website usage and improve user experience
To comply with legal obligations and enforce our terms
To detect, prevent, and address technical issues or fraudulent activity

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the data concerned and the context in which we collect it. We typically rely on:

Consent: Where you have given clear consent for us to process your data for a specific purpose.
Contractual Necessity: Where processing is necessary to perform a contract with you.
Legitimate Interests: Where processing is necessary for our legitimate business interests, provided your rights do not override those interests.
Legal Obligation: Where we need to comply with a legal obligation.

4. Data Sharing and Disclosure

We do not sell your personal information. We may share data with:

Service Providers: Third-party vendors who assist us in operating our website, conducting research, or servicing your account, under strict confidentiality agreements.
Legal Authorities: When required by law, court order, or governmental regulation.
Business Transfers: In connection with a merger, acquisition, or sale of assets, with appropriate notice to you.

5. Data Retention

We retain your personal information only as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. When data is no longer needed, it is securely deleted or anonymised.

6. Your Rights

Depending on your jurisdiction, you may have the following rights:

Right to access, correct, or delete your personal data
Right to restrict or object to processing
Right to data portability
Right to withdraw consent at any time
Right to lodge a complaint with a supervisory authority

To exercise these rights, contact us at contact@auramarketresearch.com.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance functionality, analyse traffic, and personalise content. You can manage your cookie preferences through our consent management tool. For more details, see our Cookie Policy.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include SSL/TLS encryption, firewalls, access controls, and regular security audits.

9. International Data Transfers

Your information may be transferred to and maintained on servers located outside your country of residence. We ensure appropriate safeguards are in place for such transfers in compliance with applicable data protection laws.

10. Contact Information

For questions about this Privacy Policy or to exercise your data rights, please contact us:

Aura Market Research
C-218, Bhutani Cyber Park, Sector 62
Noida, Uttar Pradesh, India
Email: contact@auramarketresearch.com
Phone: +91 98716 82006

Disclaimer: This Privacy Policy is a general website policy template. It should be reviewed and customised by your legal counsel to ensure full compliance with applicable laws and regulations, including but not limited to GDPR, CCPA, and IT Act 2000 (India).